The marketing bundle is jam packed with courses that will make you a marketing whiz in no time. The digital marketing and SEO course will walk you through from the basics of marketing, developing a marketing strategy to mastering one of the most sought after skills in marketing today, Search Engine Optimizations. Once you have mastered paid marketing channels, the Social Media course will give you the key skills to build your brand through organic and affiliate marketing. Augment your prose and become a wordsmith to elevate your writing with the creative writing course and then utilize these skills to master blogging and content marketing. Finally, for those aspiring to join or improve their e-commerce acumen, this course will enhance your knowledge and get you monetizing your business venture in no time.
The Digital Marketing Course Bundle includes the following courses:
- Blogging, Content Marketing & Vlogging
- Digital Marketing and SEO
- Marketing on Social Media
- Creative Writing
- E-commerce
Blogging, Content Marketing & Vlogging Curriculum:
Key Learning Objectives:
- Discover the various requirements and considerations for setting up a blog
- Research and develop blogging strategies
- Generate long-term blog content ideas and create content
- Market and monetize your blog through various marketing tactics
- Manage your blog and use data to improve performance
Digital Marketing & SEO Curriculum:
Key Learning Objectives:
- An understanding of all key digital marketing channels such as SEO, PPC, Social Media, Affiliate, Content and Email
- How to define your target audience
- Create paid campaigns for social and search engines
- Create a digital strategy encompassing a variety of channels
- Website and mobile usability best practices
- Choose objectives and determine KPIs
Social Media Marketing Curriculum:
Key Learning Objectives:
- Research, develop and execute a social media strategy
- Research, plan, create and post social media content
- Manage your social media marketing efforts, online reputation, crisis response and social media policies
- How to use Facebook, YouTube, TikTok and Instagram for marketing
- Analyse social media data in order to make informed social media marketing decisions
Creative Writing Curriculum:
Key Learning Objectives:
- How to craft a believable story, characters, and dialogue
- How to employ essential editing and critical-thinking tools
- How and when to employ traditional story structures
- How to employ metaphor and visual storytelling techniques with a focus on visual symbolism for a modern audience
- How to write for the modern age, achieve originality, and navigate traditionally sensitive or taboo topics fiction
E-commerce Curriculum:
Key Learning Objectives:
- Understand & plan your desired eCommerce business
- Design, build, & protect your eCommerce channels
- Successfully launch & manage your eCommerce platform
- Improve your eCommerce strategy & grow your busines
Delivery: Online Self-paced. 180 days.
160 Hours
TUITION COST: $199
All necessary course materials are included.
SYSTEM REQUIREMENTS
Internet Connectivity Requirements:
- Cable and DSL internet connections are recommended for the best experience.
Hardware Requirements:
- CPU: 1 GHz or higher
- RAM: 2 GB or higher
- Resolution: 1280 x 720 or higher
- Speakers / Headphones
- Microphone (Webinar / Live Online sessions)
Operating System Requirements:
- Microsoft Windows 7 or 10 (Home, Pro)
- Mac OSX 10 or higher.
- Latest Chrome OS
- Latest Linux Distributions
NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.
Web Browser Requirements:
- Latest Google Chrome is recommended for the best experience.
- Latest Mozilla FireFox
- Latest Microsoft Edge
- Latest Apple Safari
Basic Software Requirements (These are recommendations of software to use):
- Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
- PDF reader program (Adobe Reader, FoxIt)
- Courses may require other software that is denoted in the above course outline.
For more information and to enroll please call, email or visit us:
Beaufort Mather Campus
Coleman Hall (Building 2)
Beaufort South Carolina
Monday–Thursday, 8:30AM to 5:30PM
Phone 843-525-8205 or email cewd@tcl.edu
Colleton Adult Learning Center
500 Forest Circle
Walterboro, South Carolina
Mr. Phillip Taylor, Colleton Workforce Solutions Manager, TCL
Monday, 4PM to 9PM
Office 843-782-0014 or cell 843-599-1711
Email: ptaylor@tcl.edu
